Case file No. 05 · 2025
Ruut Bureau
Present the bureau so that developers call first.
Context
Where they started
Ruut designs residential blocks and public buildings across the Baltics. The portfolio lived in PDFs and the site had not been updated since 2019 — while the bureau kept winning competitions.
They needed an identity you could mount on a façade, and a site the architects update themselves.
Task
What had to happen
- An identity that works on a façade
- Projects full screen, and fast
- Updates by the bureau without a developer
Solution
What we did
The square as a system
A modular logo that generates the grid of the site, the decks and the building signage.
Projects without interface
Full‑screen renders, text appearing on scroll, keyboard navigation throughout.
A CMS for architects
A project goes up in ten minutes: upload the images, write three paragraphs.
Result
What changed
×2.4
time on site
3
developer enquiries in the first month
96
PageSpeed with full‑screen images
Review
«The site finally looks like our buildings.»
Siim Väär, Partner, Ruut Bureau
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