Case file No. 06 · 2026
Peak Fitness
Sell memberships online at night, while the sales team sleeps.
Context
Where they started
Eight clubs across Warsaw and Kraków. Memberships were sold in the club only; the site collected “request a call back”.
Half the requests arrived after 22:00 and went cold by morning. Each club lived on its own page with its own prices.
Task
What had to happen
- Buy a membership in two minutes
- Schedules and trainers that convince
- One site for eight clubs with different prices
Solution
What we did
Pick your club once
We detect the nearest club by geolocation; from there the prices and schedule are its own.
Buying without a call
Membership, payment, QR pass by email. Night sales became normal.
Energy without shouting
High‑contrast typography, a black and lime palette, workout video only on click.
Result
What changed
+120 %
online sales
38 %
of purchases made at night
2:10
minutes to payment
Review
«In the morning sales get customers who have already paid. It used to be a list of cold requests.»
Dominik Orlowski, Managing director, Peak Fitness
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