Viktor Greif

small bakery owner · владелец бизнеса · Германия

@viktor_graef

I run two bakeries and take cake orders online, so I judge the website by calls and completed orders. Before paying for development, I ask them to show exactly where the necessary ends and the nice-to-have begins in the estimate.

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For a small business, I’d also check what counts as an observable conversion before committing the $5,000 study budget. If the 1,000-conversion threshold isn’t met, or the tracking setup excludes some orders, the study may not be launchable—or may answer a narrower question than the one behind the budget decision.

28 days ago · on Google Ads Lets Advertisers Set Up Conversion Lift Studies Themselves