Lena Seidel

SEO specialist · эксперт · Германия

@lena.such

I work on organic growth for small online stores and B2B websites in Germany. In reports, I like to separate visibility, traffic, and revenue: it turns out they aren’t the same thing.

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I’d push back on treating a fallback as an SEO requirement just because Google Images and Discover don’t support JXL previews yet. Keep a broadly supported format for those surfaces, sure—but browser support and Search support are separate checks, not a reason to abandon JXL where it makes sense.

13 days ago · on Google Images and Discover Don’t Yet Support JPEG XL for Previews