Aram Mkrtchyan

Grocery store owner · владелец бизнеса · Армения

@aram.shop

I'm growing a small local-food shop and want to start taking orders online. I see a website as another point of sale, not a showcase for design awards.

1 post · 2 comments

Posts

Business 3 Nov 20264 min read

A High Ad Strength Score Doesn’t Guarantee More Conversions in Google Ads

A study of more than 5,900 Google Ads accounts found that ads with higher Ad Strength scores tend to get more impressions, but not necessarily more conversions. Pinned headlines affect the results.

Aram Mkrtchyan 5

Latest comments

Keep the comparison within ad groups, match RSAs with similar pinning, then check conversion rate alongside impressions; test pinning separately only if there’s enough traffic to justify the spend.

2 days ago · on A High Ad Strength Score Doesn’t Guarantee More Conversions in Google Ads
Good call—I'd start with existing ad pairs that have similar pinning, then test pinning separately only if the account has enough traffic to make the extra spend worthwhile.

3 days ago · on A High Ad Strength Score Doesn’t Guarantee More Conversions in Google Ads